Product Presentation – Main Idea
Friday, February 29th, 2008It is important that you do not delay moving from the attention to the body of your presentation – your product message. The main idea is a simple, memorable statement of how the product provides an answer to his. Your objective is to further stimulate the prospect’s interest and to convert the interest into desire. You accomplish this by describing what the product does for the consumer, its actions and its benefits, in a concise, logical manner and with a degree of enthusiasm and sincerity. This is a critical stage in your presentation. If you have not been convincing, there will be no desire on the part of the prospect to purchase.






