Product Presentation – Getting their Attention – Part 2
Tuesday, July 1st, 2008
Mention a User-benefit – The prospect is interested in what he will gain from your proposition. Therefore, mentioning or suggesting a benefit in the attention phase will help you achieve the interest you want. Begin your presentation by speaking of their needs. Let the prospect know that you are there to offer him what he needs and wants.
Pose a problem/Statement of fact – A statement of fact is also an effective opener.
Visualize – Use of visual aids or to dramatize a problem or fact greatly enhances the opening.
Be brief/To the Point – The statement should be brief, concise, and to the point.