Product Presentation – Getting their Attention
Monday, August 31st, 2009
The attention phase defines the scope of the discussion to be taken up with the customer. Here are several principles to observe in constructing your opening statement regardless of how you plan to approach the prospect.
Speak slowly – Give the prospect a chance to hear every word and adjust to your voice. It takes a few seconds for him to get cleared of previous thoughts and he could miss a considerable portion of your opener. Also, rapid speech gives some people the impression of “high pressure” selling.
Use product Lead-in – Use an opener that is appropriate to the product that serves as a good lead-in in your discussion. Use comparisons, contrasts, anecdotes.