Product Presentation – Action/Close
The final step in the sales presentation is the close. It is the part where you help the prospect come to a decision, his mental reaction to your sales presentation. No sales interview is complete unless and until you have asked the prospect for his final decision. The key element in successful sales closing is your attitude as a seller. You can assume that if your presentation is convincing, and that your proposition is mutually advantageous to both, the prospect will certainly buy. The difference between a successful sales interview and one which does not result in sales is in the request or the lack of request for a decision.