Psychology of Selling
Thursday, December 17th, 2009When a prospective customer is confronted by a salesman, he goes through a series of mental steps. Keep in mind that a decision to buy is often more of an emotional decision than one based purely on logic or reason. This is an established precept and a salesman, must be guided by it in all his personal contacts. There are six mental steps.
Curiosity – A prospect wants to know why you are there; what you have to offer him; how is it going to affect him.
Interest – Curiosity is replaced by interest as you begin your presentation. The prospect becomes emotionally and intellectually involved in what is being said because he can see himself in the picture. This occurs if you are able to present your subject effectively, knowledgeably, and confidently.









