Customers First (Part 2)
Loyalty Technologies
Dialogue with the customers. Talking to customers and getting their opinions will encourage them to patronize your business. They will support you because they trust that what you offer is superior to others. They become active promoters of your products.
Survey customers and solicit feedback. A tested technique is the active solicitation of information from customers Problems can be identified and solved based on survey results. Surveys should be short and well-structured, and make use of random sampling.
Manage feedback using a centralized system. Use a feedback system wherein surveys, feedbacks can be consolidated, tracking both quantitative and qualitative information and a centralized reporting of these results.